CSU AMA receives honorable mention in case competition
Cleveland State University’s American Marketing Association (AMA), an international organization with many collegiate chapters, received an honorable mention at the AMA Collegiate Case Competition which took place at the end of last year.
The competition consists of the national organization selecting a real client with a real marketing problem and building a case. It then sends the case to more than 100 schools across the country and asks them to send in a solution to the problem.
The AMA chapter at Cleveland State has about 35 members, although only 20 of those members competed in the competition. Kim Ruggeri, faculty adviser for the Cleveland State chapter for the last five years, explained more about the client selected for the competition.
“This client was Cotton Inc.,” Ruggeri said. “It’s the organization that helps promote the cotton industry. Their challenge was that they wanted us to get information from 13- to 18-year-olds because that age group, even though they aren’t making their own purchase decisions, is going to be such a large market in the future.”
Ruggeri also explained how much work the students put into the competition and how they chose to approach the case.
“We spend the whole semester working on it,” Ruggeri said. “We do marketing research, and we also did surveys of somewhere around 500 people. So, the students learn how to develop a survey and to launch it and to analyze the data. Based on all that research, we then put together a marketing plan.”
Ruggeri said she is extremely proud of the honorable mention and said the recognition makes Cleveland State stand out when compared to other schools.
“I am very proud of it,” Ruggeri said. “Of the schools that competed, it basically puts us in the top 25 percent, and when you look at that list of schools, that to me is really impressive.”
Ruggeri also said she hopes, and expects, to keep competing in the AMA Collegiate Case Competition in the future.
“As long as I can recruit people for it,” Ruggeri said, “we’ll keep doing it. I expect we’ll do it again.”
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