Photo Courtesy of Ethan Holmes

Ethan Holmes, left, and Cody Goodman, right, present their applesauce to potential investors in Chicago.

 

September 18th, 2017

How about them apples?

Ethan Holmes turned 24 on Sept. 3 this year, and like many recent college graduates, has begun to realize his dreams. However, unlike his peers, the Hiram College alumnus is dreaming of something different. Applesauce. And it is turning his dreams into reality.

Holmes Mouthwatering Applesauce began when Holmes was 15, perfecting his grandfather’s applesauce recipe, comprised of only three ingredients – apples, apple cider and pears.

Holmes, currently working at the Small Business Development Center based out of Cleveland State, has managed, with his chief operations officer, Cody Goodman, a freshman business management major at Cleveland State, to take a business started in a home kitchen and turn it into a snack offered in more than 200 locations from here to Chicago, including Whole Foods, Heinen’s and soon, Target.

“I didn’t have people coddling me like, ‘do this business competition Ethan’, no I had to do it,” Holmes said. “It was hard for me, I had to go through a million organizations and a million people, but it pushed me to be independent.”

The company made up of only six people has worked with former Cavalier Matthew Dellavedova, tied for first place in the M[SPIRE] pitch competition earlier this year and through Cleveland Chain Reaction, won a minimum investment of $130,000 from The Cleveland Foundation in early August.

“We’re going to have the ability to make it ourselves,” Goodman said.

“We’ll have room to take the prices down. We’ll have room for a bigger profit margin.”

The investment will help them set up their own production facility in Cleveland’s Slavic Village. There, they’ll be able to grow, hire more employees, and most importantly, expand from solely glass jars to snack cups. With the snack cups they’ll be more marketable, potentially even able to sell their product in Cleveland State’s campus stores.

“We don’t want to compete with Mott’s, we don’t want to compete with Musselman’s, and we want to do something that no one’s ever done before as far as flavors and quality,” Holmes said. “It’s about disrupting the space, we’re no trying to compete.”

Hoping to reinvent and dominate the applesauce market with high quality and locally sourced ingredients, the pair want to see their product become the first dessert applesauce

“You know Ben & Jerry’s, they’re that high quality ice cream,” said Holmes. “We want to be that of applesauce.”



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